About Trigger Direct

Trigger Direct has attracted a wide variety of valued clients and strategic partnerships from some of America's largest companies with our groundbreaking, innovative direct marketing strategies. Using the secret ingredient of time, we target the right customers with the right message at precisely the RIGHT TIME. Our clients experience increased response, decreased expense and amazing results.

Founded in December 2001 in CEO John Riley's garage, Trigger Direct has quickly grown to become a successful and expanding direct marketing company that serves many Fortune 1000 companies win and retain customers with innovative direct marketing campaigns. John envisioned that Trigger Direct be different than other direct marketing agencies. He wanted to focus on a handful of specific niches in direct marketing and work to dominate them.

1. Marketing at Just the Right Time (Event Triggered Data)
2. Innovative and Successful Direct Mail Campaigns

After launching a new homeowner marketing campaign for a major retailer that averaged an ROI of $16 in revenue for every $1 spent, we knew we were on to something. This was a campaign that only mailed a small quantity of mail pieces (around 800 per week), yet it consistently drove in close to $600,000 in revenue per year. Why did it work so successfully? Because these mailings targeted consumers right after they had a major life changing event, such as buying a new home, this event was a "trigger" that the new homeowners were highly likely to spend large quantities of money on targeted products. This type of campaign benefits everyone involved, the marketer, the recipient and Trigger Direct. This success began a relentless and on-going pursuit of event-triggered direct marketing lists. New Parents. New Building Permits. Newlyweds. Each of these events act as leading indicators, or triggers, that customers are going to spend large quantities of cash in concentrated, niche product categories.

Marketing at Just the Right Time is a completely different approach to direct mail marketing. Instead of targeting markets based on geography and demographics, Trigger Direct uses event-triggered mailing lists, mailing hundreds of mail pieces rather than thousands. The result is highly relevant direct mail and less waste, our pieces do not end up in the junk pile.

At our heart, we are data nerds. We enjoy analyzing data and marketing metrics. All of the direct marketing campaigns we launch for clients are built on a platform to support invaluable market analytics, whether that is through intelligent keycoded response coupons or through automated toll free phone numbers to measure inbound call volume.